The song ‘Video Killed the Radio Star’ written by Trevor Horne, Jeff Downes and Bruce Woolley in 1978 was first recorded by Bruce Woolley and The Camera Club. An incredible foresight by the songwriters that video clips would be a major driver to sell records not just airplay on the radio.
Forty years later, we ask has Social Media killed the Pro Photographer as video clips did to radio airplay. Social media has silently crept into all of our lives in one way or another. It has changed the way we live, for better or worse, people will debate both sides of the argument.
I gravitate towards the idea that social media has not been so great for photographers trying to earn a living in the digital age. Hard work and talent- no longer a recipe for success.
The pool of people wishing to earn money from the photography space is growing daily, thanks to the world of Social Media. Many of these people haven’t learn to swim yet, but they are the photographers getting paid work because of their social media footprint.
What does this mean for photographers moving forward? It is hard to predict what the future will bring us who knows? With A.I. technologies maybe robot cameras will capture your wedding day in the future.
On a positive note, great talent is being discovered thanks to Social Media, but it truly remains a double-edged sword.
Oh what a time to be alive, the digital age